I’m sometimes asked, “𝘞𝘩𝘺 𝘢𝘳𝘦𝘯’𝘵 𝘵𝘩𝘦𝘳𝘦 𝘢𝘯𝘺 𝘤𝘭𝘪𝘦𝘯𝘵 𝘭𝘰𝘨𝘰𝘴 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦?”
It’s not because I haven’t worked with big names — I have, and I do.
And it’s definitely not because I don’t know how powerful social proof is; trust me, I work in 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿𝗮𝗹 𝗦𝗰𝗶𝗲𝗻𝗰𝗲, so I get it!
But the people asking this question don’t always fully understand what I do.
Ironically, they’re applying a marketing ‘𝘳𝘶𝘭𝘦’ that works for most, but if I followed it, it would show that I didn’t fully understand my subject matter.
Using another company’s logo on my website isn’t something I can officially do without their permission.
Since my clients are often 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿𝘀, I'm mindful of their need to ensure they follow their own internal rules.
So, if I want to use their logo, I'm going to need to ask them to get approval from their marketing team, which can often be a cumbersome process.
Which is 'off brand' since I'm trying to make their lives easier, not harder.
Now, I know that lots of consultants either use logos without permission or rely on approval from their direct clients, who might not realise there’s more to it than that.
I’d love to be able to do that, but I can’t, given what I do.
On top of that, some clients don’t want to be named.
Others have me working on confidential projects that have to stay that way.
My priority is making life easier for my clients, ensuring they stay compliant, and respecting their confidentiality.
So, if you’re interested in working with me and you want the reassurance that I’ve worked with other prestige clients, tell me.
I might not be able to include their logo on my website, but I can definitely connect you with them so you can speak to them directly.
Because no logo isn’t a ‘no go’; it’s my way of showing that I understand what I’m doing.