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Every two weeks, a new Behavioural Science powered Human Risk Newsletter hits subscriber inboxes. Featuring the finest in lovingly-curated content, it’ll make you more knowledgable about BeSci and better able to manage Human Risk.

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Newsletter Archive

Previous editions of the newsletter are available below with links to individual articles.

Discount Burger Edition

1. A Burger King promotional error that cost $8.3million is Human Risk in action;
 
2. How BeSci Interventions are helping to reduce plane boarding times;

3. Research that explores how people are increasingly using social media to diagnose their own medical conditions is Something that made me think; and

4. A new BeSci podcast is my Something for the weekend recommendation.

Abbey Road Edition

1. A burst water pipe in New Orleans illustrates Human Risk in action;
 
2. A BeSci Intervention that re-works a classic album cover shows how easily our attention can be diverted away from one thing onto another;

3. A blog that explores maps is Something that made me think; and

4. A book that explores bias in datasets is my Something for the weekend recommendation.

Serendipity Edition

1. The story of a Nobel Prizewinner helps illustrate Human Risk in action;

2. Ignoring the role that luck plays in outcomes is a common Cognitive Bias;
 
3. A BeSci Intervention that helps us avoid the trap of free trials that require credit card details;

4. In a polarised world, projects that bring people with opposing views together are Some things that made me think; and

5. The recently launched Human Risk Podcast contains an interview with an academic that has hugely influenced my thinking. The podcast and his book are my joint Something for the weekend recommendation.

WeWork Edition

1. WeWork gives us a prime example of Human Risk in action;

2. An art project explores the dangers posed by the ways in which Artificial Intelligence is influenced by Cognitive Biases;
 
3. A BeSci Intervention to support dementia sufferers;

4. Research into Codes of Conduct is Something that made me think; and

5. My Something for the weekend recommendation is a podcast that explores risk.

Coffee Spillage Edition

1. A plane that had to make an emergency landing showcases Human Risk in action;

2. Reactions to a warning siren failure illustrates a common Cognitive Bias
 
3. An art museum uses smart BeSci Interventions to increase visitor engagement and make visits more memorable;

4. A game that helps train people to spot potential sources of Fake News is Something that made me think; and

5. A new book that explores the importance of the Messenger is my Something for the weekend recommendation.

No Need To Fly Edition

1. A cheating Chess Grandmaster illustrates Human Risk in action;

2. Driver reactions to a Google Maps error illustrate how Cognitive Biases can sometimes let us down; 
 
3. An advertising campaign that smartly deploys a digital BeSci Intervention;

4. Interesting research on boredom might sound like an oxymoron, but is Something that made me think; and

5. Hitting a musical note is the Something for the weekend recommendation.

Crowdsourced Photo Edition

1. A College education scandal is Human Risk in action;

2. A browser plug-in that highlights potential Bias in news websites; 
 
3. A simple BeSci Intervention that helps a heritage society to crowdsource photographs;

4. A newsletter exploring unintended consequences is Something that made me thinkand

5. My Something for the weekend recommendation is a podcast called Spectacular Failures.

Noisy Hand Dryer Edition

1. A London Underground incident report provides a valuable lesson on responding to Human Risk in action;

2. Cognitive Biases that explain the proliferation of fake news, conspiracy theories and hyperpartisan content on social media; 
 
3. A simple BeSci Intervention that helps people navigate their way around a city;

4. Research by a 13-year old is Something that made me think; and

5. My Something for the weekend recommendation is a podcast that looks at the nefarious forces influencing the world we live in.

Swiss Aerobatics Edition

1. An amusing planning error by the Swiss national aerobatics display team illustrates Human Risk in action;

2. Good News! A Cognitive Bias which brings out the worst in us might not be as prevalent as initially thought; 
 
3. A BeSci Intervention that uses data from New York’s Transit Authority helps improve customer satisfaction;

4. Research on a highly effective crime-prevention technique is Something that made me think; and

5. My Something for the weekend recommendation is a compelling new Netflix documentary.

Vegas Parking Ticket Edition

1. A cancelled festival and a fire at a record label provides a double dose of Human Risk in action in the music industry;

2. I highlight a common Cognitive Bias by looking at how pilots react to tales of near-misses;
 
3. A BeSci Intervention from Las Vegas that encourages people to pay their parking fines;

4. Research into whether complex rules are more likely to be broken is Something that made me thinkand

5. My Something for the weekend recommendation is a podcast that looks at the astonishing failures behind the construction of an airport in Berlin.

Election Edition

1. An Economist’s unfortunate choice of words is an example of Human Risk in action;

2. A pollster who didn’t believe his own poll illustrates an important Cognitive Bias;

3. A supermarket uses a BeSci Intervention to discourage people from using plastic bags with interesting results;

4. UK broadcasters keep making unfortunate mispronunciations of a high profile politician’s name. Why it happens is Something that made me think; and

5. A cartoon that explains how to present detailed information is my Something for the weekend recommendation.

Theranos Edition

1. The Eurovision song contest provides a case-study of Human Risk in action;

2. A US chatshow segment illustrates some Cognitive Biases;

3. A Netflix employee develops a lovely BeSci Intervention by re-designing an everyday object

4. An academic paper written by someone who was hijacked is Something that made me think; and

5. In Something for the weekend, I recommend a podcast, book and movie on the subject of Theranos.

Hindsight Edition

1. A costly order-taking error in a restaurant that became a masterclass in managing the aftermath of Human Risk in action;

2. A Taylor Swift inspired Cognitive Bias;

3. A BeSci Intervention that uses emoji to promote cybersecurity;

4. Research that explores why fitness trackers and habit changing Apps that use “streaks” to encourage us might not be such a good idea, is Something that made me think; and

5. In Something for the weekend, I recommend a book that explores how BeSci can provide creative solutions to life’s problems

McMistakes Edition 

1. A prime example of Human Risk in action at Boeing;

2. In the Bi-weekly Cognitive Bias I highlight the power of a technique called Re-Framing; 

3. A BeSci Intervention I really like called McMistakes, courtesy of the Golden Arches;

4. Some research on BullSh1tt1ng is Something that made me think; and

5. In Something for the weekend, I recommend an exhibition of World War II propaganda posters.

Notre-Dame Cathedral Edition

1. What the Notre-Dame cathedral fire can teach us about“Human Risk in action”;

2. In the Bi-weekly Cognitive Bias, I highlight something that makes us susceptible to believing conspiracy theories; 

3. A BeSci Intervention from Le Monde newspaper that is a prime example of sludge;

4. In Something that made me think, I explore when we’re likely to overestimate our abilities and when we’re likely to underestimate them; and

5. The Something for the weekend recommendation is a podcast that helps Californians prepare for an earthquake. It’s more relevant to you than you might think.

Launch Edition

  1. Human Risk in action courtesy of British Airways;
     
  2. Why rules can sometimes make things less safe than rule-makers might intend;
     
  3. a BeSci intervention from the World Wildlife Fund that encourages us to use less paper;
     
  4. some academic research that highlights a simple way we can improve our chances of sticking to commitments; and
     
  5. a new book on the Science of Storytelling that reveals much about how we process information.

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Archive Index

16. 🍔 🧾Discount Burger Edition 12 November 2019

15. ⛪️🛣 Abbey Road Edition 29 October 2019

14. 🍀 🧧Serendipity Edition 14th October 2019

13. 🤔🖥 WeWork Edition 1st October 2019

12. ☕️💦 Coffee Spillage Edition 17th September 2019

11. ✈️🚅 No Need To Fly Edition 3rd September 2019

10. 🤳🏼📸 Crowdsourced Photo Edition 20th August 2019

9. 🔊🙌 Noisy Handdryer Edition 6th August 2019

8. 🇨🇭✈️ Swiss Aerobatics Edition 21st July 2019

7. 🎰🚘 Vegas Parking Fine Edition 8th July 2019

6. ✅✅ Election Edition 25th June 2019

5. 💉💉 Theranos Edition 10th June 2019

4. 🍑 👀 Hindsight Edition 27th May 2019

3. 🍔❗️McMistakes Edition  13th May 2019

2. ⛪️ 🇫🇷 Notre-Dame Cathedral Edition 29th April 2019

1. 🚀 📰 Launch Edition 15th April 2019

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